Music Video - Riptide by Vance Joy Analysis (A)
General Context
- Vance Joy is an Australian singer songwriter
- His music is categorised at Indie Folk- Pop
- Riptide was his first his first single to be released in the USA - became a platinum selling single
- The locations used, use of friends, production values all suggest it was a low budget music video because it was Joy's first major release, he did not have a huge fan base at this point
Combination of Elements of Media Language and Intertextuality
A riptide is an offshore current that traps beach goers and causes them to drown
The meaning behind 'Riptide' is about a couple who's relationship is breaking down and the female is being drown and caught in the riptide
It is a literal illustrative music video
There is a direct relationship between the lyrics and the visuals. Each shot depicts the lyrics almost word for word. The director of the music video has made a conscious decision not to make an artistic video but to subvert music video conventions by this overt and deliberate way the lyrics are interpreted. The artist doesn't appear in the music video. The editing style is 'montage editing' - a wide range of contrasting shots are juxtaposed often through jump cuts, through the unrelated shots the audience is invited to interpret
Soviet filmmaker Sergei Eisenstein explored the idea of how a series of images can, and when correctly composed by the filmmaker and then interpreted by the viewer, produce an abstract concept not strictly present in each composite image
The opening shot - cinematic style credits and information presented at the bottom of the screen. Similar to a billing block seen on film posters or in film trailers
There are frequently references Western and Thriller genres. It uses genre iconography e.g. dragging females by the feet; going missing in graveyards; dark and shadowy lighting
- Vance Joy is an Australian singer songwriter
- His music is categorised at Indie Folk- Pop
- Riptide was his first his first single to be released in the USA - became a platinum selling single
- The locations used, use of friends, production values all suggest it was a low budget music video because it was Joy's first major release, he did not have a huge fan base at this point
Combination of Elements of Media Language and Intertextuality
A riptide is an offshore current that traps beach goers and causes them to drown
The meaning behind 'Riptide' is about a couple who's relationship is breaking down and the female is being drown and caught in the riptide
It is a literal illustrative music video
There is a direct relationship between the lyrics and the visuals. Each shot depicts the lyrics almost word for word. The director of the music video has made a conscious decision not to make an artistic video but to subvert music video conventions by this overt and deliberate way the lyrics are interpreted. The artist doesn't appear in the music video. The editing style is 'montage editing' - a wide range of contrasting shots are juxtaposed often through jump cuts, through the unrelated shots the audience is invited to interpret
Soviet filmmaker Sergei Eisenstein explored the idea of how a series of images can, and when correctly composed by the filmmaker and then interpreted by the viewer, produce an abstract concept not strictly present in each composite image
The opening shot - cinematic style credits and information presented at the bottom of the screen. Similar to a billing block seen on film posters or in film trailers
There are frequently references Western and Thriller genres. It uses genre iconography e.g. dragging females by the feet; going missing in graveyards; dark and shadowy lighting
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