Music Video - Riptide by Vance Joy Analysis (A)
General Context - Vance Joy is an Australian singer songwriter - His music is categorised at Indie Folk- Pop - Riptide was his first his first single to be released in the USA - became a platinum selling single - The locations used, use of friends, production values all suggest it was a low budget music video because it was Joy's first major release, he did not have a huge fan base at this point Combination of Elements of Media Language and Intertextuality A riptide is an offshore current that traps beach goers and causes them to drown The meaning behind 'Riptide' is about a couple who's relationship is breaking down and the female is being drown and caught in the riptide It is a literal illustrative music video There is a direct relationship between the lyrics and the visuals. Each shot depicts the lyrics almost word for word. The director of the music video has made a conscious decision not to make an artistic video but to subvert music video conventions...