Advertising

Advertising

-Appears in Print, Broadcast and E-Media
- Many Different Genres
- Crossover into Different Platforms
- Main Function- Create positive associations to the brand, product or service or idea to persuade audience to act or think in a certain way, usually to spend money.

Where we see Advertising 

-High footfall areas -  stations, bus stops, shelters, sandwich boards, phone boxes, word of mouth (can't be controlled

-NFC contactless ads that can be scanned

Adverts have to have

- a demographic
- a reason to choose it
- a good advertising campaign

Other Influences 

People can also be influenced by things beyond the adverts such as:

- Reviews and critics
- Exaggerated reviews
- Celebrity endorsement
- Magazine endorsement