THEORY - Fredric Jameson and Postmodernism
- Postmodernism societies are in a stage of late capitalism - consumerism and economic globalisation.
- Postmodernism culture reinforces consumer capitalism by embracing all things 'popular'. "The line between high art and commercial forms is increasingly difficult to draw".
- Postmodernism culture doesn't allow for individual style; all new styles are incorporated to serve global, consumer capitalism.
Pastiche arises from the disappearance of individuality and originality.
Pastiche is a technique peculiar to postmodernism because it does not acknowledge the original form it appears to be imitating (unlike parody which uses irony humour, wit)
Pastiche is closely linked with his theory intertextuality.
For Jameson, intertextuality is typically found in postmodern films and other media texts that borrow features from other texts.
- Postmodernism culture reinforces consumer capitalism by embracing all things 'popular'. "The line between high art and commercial forms is increasingly difficult to draw".
- Postmodernism culture doesn't allow for individual style; all new styles are incorporated to serve global, consumer capitalism.
Pastiche arises from the disappearance of individuality and originality.
Pastiche is a technique peculiar to postmodernism because it does not acknowledge the original form it appears to be imitating (unlike parody which uses irony humour, wit)
Pastiche is closely linked with his theory intertextuality.
For Jameson, intertextuality is typically found in postmodern films and other media texts that borrow features from other texts.
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