Film Industry - Straight Outta Compton - Marketing (A & B)
- Conventional film marketing was used to promote the film to audiences
- This includes posters, trailers, magazines and TV promotion
Considering the significance of economic factors :
- The pre-sold Hip Hop fan base of the band N.W.A (the appeal of the 'real-life' story and the music itself) might serve to offset the economic risk of the film production. Similarly, the success of other hip hop biopics/music drama films such as Get Rich or Die Tryin' (2005) and 8 Mile (2002) might help guarantee an audience for the film.
Star appeal also added to the hype of the film, many fans of N.W.A would be encouraged to see this biopic, the name of the actors are absent which pulls the audience in purely based on the stars that are being portrayed in the biopic.
Economic factors might also consider synergy - both the soundtrack for the film, featuring music by N.W.A and a Dr. Dre album inspired by the film named Compton were released in conjunction with the film. The commercial success of these albums (e.g. the soundtrack entered the US Billboard 200 album chart at number 2 a week prior to the film's release) arguably contributed to the film's success.
Familiar conventions used including duration, green band disclaimer/rating card, use of production logos/idents (which may establish a status or reputation for the film to follow) use of intertitles. use of music, condensing the film to showcase dramatic scenes and establishing narrative expectations including a three-act structure, links to media/website. Also absence of conventions (no traditional trailer voice over, no specific release date.
- A clever and interactive marketing campaign called "Straight Outta Somewhere" where people would go online and fill in the blank Straight Outta _____ , this gave audiences the opportunity to interact and make their own 'meme' that could be shared, additionally hyping up the film and encouraging people to represent their city.
- This includes posters, trailers, magazines and TV promotion
Considering the significance of economic factors :
- The pre-sold Hip Hop fan base of the band N.W.A (the appeal of the 'real-life' story and the music itself) might serve to offset the economic risk of the film production. Similarly, the success of other hip hop biopics/music drama films such as Get Rich or Die Tryin' (2005) and 8 Mile (2002) might help guarantee an audience for the film.
Star appeal also added to the hype of the film, many fans of N.W.A would be encouraged to see this biopic, the name of the actors are absent which pulls the audience in purely based on the stars that are being portrayed in the biopic.
Economic factors might also consider synergy - both the soundtrack for the film, featuring music by N.W.A and a Dr. Dre album inspired by the film named Compton were released in conjunction with the film. The commercial success of these albums (e.g. the soundtrack entered the US Billboard 200 album chart at number 2 a week prior to the film's release) arguably contributed to the film's success.
Familiar conventions used including duration, green band disclaimer/rating card, use of production logos/idents (which may establish a status or reputation for the film to follow) use of intertitles. use of music, condensing the film to showcase dramatic scenes and establishing narrative expectations including a three-act structure, links to media/website. Also absence of conventions (no traditional trailer voice over, no specific release date.
- A clever and interactive marketing campaign called "Straight Outta Somewhere" where people would go online and fill in the blank Straight Outta _____ , this gave audiences the opportunity to interact and make their own 'meme' that could be shared, additionally hyping up the film and encouraging people to represent their city.
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